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Catriona Bentley – Certified Children’s Activity Business Strategist and BabyBeats Leeds Central East
I’m Catriona, a Certified Children’s Activity Business Strategist and owner ofBabyBeats Leeds Central East alongside branches of Mindful Movers and FunctionalFoundations. With nine years’ experience as a primary school teacher,…
Read MoreStop “Spray & Pray” School Outreach: How to Build Strategic Partnerships That Actually Work (with Bex Howe)
If you’ve ever been told, “Just email the school and offer a free taster,” and thought… surely there’s a better way than this — you’re not wrong. Because here’s what’s…
Read MoreAmy Wilson-Phillips
Amy Wilson-Phillips is the owner of an award-winning, independent business and supports children’s activity providers to build clear, confident and sustainable businesses.
Read MoreFrom Ride-On Toys to Recurring Revenue: Tracey Taylor’s One-to-Many Journey
Some businesses start with a big strategy. Others start with a moment every parent recognises. For Tracey Taylor, it started in a playgroup… with one ride-on car and a room…
Read MoreWhy “Posting and Hoping” Isn’t a Strategy — and What Class Providers Should Be Doing Instead
If you’re a class business owner who feels like you’re doing all the things on social media but still struggling to fill classes, this conversation is one you need to…
Read MoreWhy Community-Led Marketing Is Replacing Traditional Social Media for Class-Based Businesses
For years, class-based businesses have been told the same thing: Post more. Be consistent. Promote your sessions. And while none of that is wrong, it’s no longer enough. After reviewing…
Read MoreWhy Every Children’s Activity Business Needs Cheerleaders (Not Just Strategies)
Running a children’s activity business can feel isolating. From the outside, it looks joyful. Colourful classes, happy children, proud parents. But behind the scenes, many providers are juggling bookings, confidence…
Read MoreHow to Sell Out Your Holiday Clubs Without Burning Yourself Out
Holiday clubs can be one of the most powerful parts of a children’s activity business. They can also be the thing that causes the most stress if you don’t approach…
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