Let’s be honest, marketing your children’s activity business can feel like shouting into the void. You spend hours on flyers, fiddling with Canva, posting on social media… and still wonder why the bookings aren’t rolling in.

The truth? It’s not always about spending more money. Most of the time, it’s about making small tweaks that don’t cost a penny but completely change how people see you.

Here are 5 things that I’ve seen transform businesses inside the Children’s Activity Business Club, and they’ll work for you too.

1. Consistent branding
If your colours, fonts and logos look different every time you post, families won’t recognise you. Alison from Boppity Bunnies admitted she was “stabbing in the dark” before she tightened up her brand. Now, every post screams “Boppity Bunnies” and parents know exactly what they’re getting. Read Alison’s story here.

2. Show up in your content
People buy from people, not logos. Kelly from Mindful Explorers hadn’t done a single reel before joining the Business Club. Now, she’s going live, putting her face into her marketing, and actually enjoying it. Visibility isn’t about being perfect, it’s about being present. Find out more about Kelly’s journey in her interview.

3. Position yourself as the expert
Sandra, the “Online French Queen,” was running amazing classes but struggling to stand out. As we discovered in her interview, once she leaned into her crown and owned her expertise, everything shifted. Families want to trust the person they’re booking with, so stop downplaying what you do.

4. Use testimonials properly
A parent saying “my child loved it” is nice, but it doesn’t sell. Ruth from Happy Harmonies revealed in her interview that she realised that sharing her pupils’ progress and results was far more powerful. When parents see proof that you can actually deliver, they’re quicker to book.

5. Keep going, even when it feels slow
This isn’t sexy advice, but it’s the one thing that separates businesses that grow from the ones that stall. Kelly summed it up: “It’s about keep going, keep listening to feedback, and adapting.” Marketing works when it’s consistent, not when you do a flurry of posts and disappear for a month.

The bottom line? You don’t need a big budget to get results. You just need to show up, stay consistent, and be brave enough to put you into your business.If you want step-by-step strategies, real-world examples, and the accountability to finally get visible, you’ll find it all in the Children’s Activity Business Club resources