What’s your why

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What's your why

What made you start your business?

What’s your why?

Another weekend has flown past and yesterday I was finalising my first FREEBIE introductory course for people who are ‘Thinking about starting a children’s activity business‘ In this course I discuss the importance of understanding your why and how it can be used as a tool to motivate you.

Over the years I awarded many franchises and when we held our discovery calls I always asked applicants why do you want to start a business? and the reasons always varied from wanting to be at home with their children, from needing a work-life balance through to people wanting a complete career change.

I came into the industry, because I just had my first daughter and although I had a career in sports development, I did not want to return to full time employment. However I did want to have some independence with the opportunity to earn an income.

I chose franchising, because it allowed me to have the independence I craved. It also gave me the opportunity to work alongside like minded individuals and be part of a team. I could also earn an income, so it was win-win!

When you start or run a business you will experience the highs and lows. I call it the roller coaster of emotions. Its on those difficult days that you need to remember why you started that business in the first place. Its your why, that gets you through those tough days. So next time you hit a sticky patch, reflect back to your why and use it as tool to motivate you to move forward.

I would love to know what you why? Why did you start your business? What option did you chose? Independent, franchise or license? And have you used you why to get you through those sticky patches?

If you’re thinking about starting a Children’s Activity Business and not sure what your options are within the industry then my FREE introduction course will be perfect for you. Register your interest today!

Book your Discovery Call Today!


Sometimes a short sharp blast of inspiration is what you need to help you regain your focus and get you back on track and back on target. At other times you may feel the need for something longer term, shoulder to lean on when the going gets tough.

Through to regular business mentoring you can have me one to one for as long as you need me to be there.


It’s difficult to find a network that has you and your business interests at heart, when trying to build your own brand, especially in such a competitive market place.

Work with me through my Children’s Activity Business Club. This is a fantastic way to come and work with me through my membership. Learn more about the club today by clicking the link below.


Learn without limits with my Digital Courses, aimed at entrepreneurs in their early stages of business development.

Download the courses that meet your needs and if you’re one of my Business Club members, send me your questions and we’ll cover them together in our monthly Q & A.