If you’ve ever sat looking at your booking numbers wondering why parents aren’t snapping up spaces, let me tell you something that will change the way you market forever. Parents…
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You know that sinking feeling when you look at your bookings and think, “All those hours I put in, and I’m still not making enough to breathe easy.” I’ve been…
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If you run baby classes, toddler groups, kids clubs or after-school activities, you probably didn’t set out thinking you’d spend half your week glued to your laptop. You signed up…
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ICAP’s Smart Strategies to Protect Your Team makes one thing clear: your team is not a “nice to have,” they are the backbone of your business. Combine that with ICAP’s…
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You’ve probably run or offered trial classes before, they feel like a no-risk win. But done badly, they end up costing you time, effort and bookings that never convert. I’ve…
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ICAP’s 2025 Outlook says the UK children’s activity sector is now worth £17.7 billion, with families spending £1,400 per child each year. They highlight struggles too: 56 % of providers…
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This week in the Children’s Activity Business Club, I sat down with Sandra Kasparek – also known as the Online French Queen. Sandra has been part of the La Jolie…
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This week inside the Children’s Activity Business Club, I’ve been catching up with some of our fab members. First up is Alison Wynne from Boppity Bunnies Music & Movement. We…
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This week I caught up with Kelly Tarrant from Mindful Explorers, one of our brilliant members inside the Children’s Activity Business Club. Kelly’s business is all about helping children and…
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I’ve been busy interviewing some of our incredible members inside the Children’s Activity Business Club. Today I want you to meet Ruth Saunderson, the founder of Happy Harmonies. Her journey…
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