One of the toughest parts of running a children’s activity business isn’t the delivery of your classes – it’s being seen. You can have the best sessions in town, but if parents don’t notice you online or remember your name, filling classes becomes a struggle. The Purple Cow Workshops – Stand Out from the Crowd were built to tackle that exact challenge head-on.

In October 2024, nearly 400 children’s activity providers joined me across five live Zoom sessions, with a buzzing Facebook group for support and accountability. The aim was simple: help providers raise their visibility, generate more leads and feel confident about sales, without adding hours of extra work to their week. Whether you were running baby classes, toddler groups, kids activity clubs or after-school clubs, the workshops were designed to help you stand out in a crowded market.

Here’s what we covered:

• Let’s Get Known – how to become visible and memorable.
  
• Let’s Get Marketing – strategies to consistently attract families.
  
• Let’s Get Visible – boosting reach and awareness for children’s classes.
  
• Let’s Get Leads – generating enquiries from the right customers.
  
• Let’s Go and Sell – turning interest into paying bookings with practical sales strategies for children’s activity providers.
  

The workshops were packed with practical marketing for baby and toddler classes, kids activity clubs and beyond – no overcomplication, no endless slides, just real examples and clear steps. The Facebook group became the place to celebrate wins, share progress and (let’s be honest) keep each other accountable when the temptation to “catch up later” kicked in.

The results were brilliant. Providers left with fresh confidence, more visibility, stronger personal brands and a clear plan to generate leads and sell their classes. Many went on to join the Children’s Activity Business Club for ongoing support, because once you realise you don’t have to do it alone, it’s hard to go back.

Standing out in this industry isn’t optional – it’s essential. Parents have endless options, and if your marketing looks the same as everyone else’s, you’ll get lost in the noise. The Purple Cow Workshops gave providers the tools to step out from the crowd and become unmissable.

If you’d like to be part of the next Purple Cow experience, you can register your interest here.