This is the kind of partnership I get genuinely excited about.

Because when I talk about the Class Business Awards being more than a one-night event, this is exactly what I mean. It matters who stands alongside this movement. It matters that our sponsors truly understand the realities of running a class-based business – not just from the outside looking in, but from lived experience.

That’s why I’m delighted to announce LoveAdmin as sponsor of the Children’s Activity Provider Award at the Class Business Awards 2026.

Built from real frustration, not theory

LoveAdmin wasn’t dreamed up in a boardroom. It was born out of a parent’s frustration with clunky systems, paper forms, spreadsheets and endless admin at a time when most providers were still relying on manual processes just to keep things moving.

And honestly, if you’ve ever run a class business, you’ll know exactly how that feels.

From day one, LoveAdmin’s focus has been on putting people first and building technology that supports the way children’s activity providers actually work. Not how someone thinks they should work. That customer-led approach is still at the heart of everything they do, more than 12 years on.

More than software – it’s about control

One of the reasons LoveAdmin is such a strong fit for the Awards is that they don’t see admin as “just admin”. They understand how quietly draining it can be.

Bookings, payments, registers, communications, reporting – when those systems don’t talk to each other, they chip away at your time, your energy and, eventually, your confidence.

LoveAdmin brings all of that into one connected system. Parents get a smooth, professional experience. Teams stay organised. And business owners get something incredibly valuable back – time.

As one provider put it, “LoveAdmin didn’t just tidy up our admin – it helped us feel back in control of our business again.” And that line really stuck with me, because control is everything when you’re trying to grow something sustainable.

Supporting growth, not just coping

What also sets LoveAdmin apart is that they don’t stop at software.

ThriveHub is LoveAdmin’s learning and resource space created specifically for activity providers. It’s packed with practical guides, templates, short courses and peer-led insights designed to strengthen the foundations of your business. From communication and growth, to finance, safeguarding and operations, it’s support that goes beyond the day-to-day.

Why this award matters

The Children’s Activity Provider Award exists to recognise businesses that are doing the work. The ones showing up week after week, building something meaningful in their communities and running well-structured, sustainable organisations alongside that impact.

That’s why LoveAdmin sponsoring this category feels so aligned.

As Abi Jacks, Marketing & Growth Director at LoveAdmin, puts it:

“I’m excited to sponsor the Children’s Activity Provider Award because this sector is full of passionate small business owners who often go unrecognised. The impact these providers have on children and families is huge, and it’s fantastic to see them celebrated not just for their passion, but for building sustainable, well-run businesses.”

That line sums up exactly what we’re building here.

Looking ahead to 2026

The Class Business Awards 2026 is a 12-month storytelling and PR movement designed to raise the profile of the entire class business sector. Sponsors like LoveAdmin aren’t just backing an event – they’re backing a platform that shines a light on the people, systems and stories that make this industry work.

I’m proud to have LoveAdmin on board, and I can’t wait to spotlight the incredible providers who’ll be recognised through this category.

To find out how LoveAdmin can support your organisation to grow and thrive, visit their website and follow the Class Business Awards journey on our YouTube channel!