The Content Marketing Award celebrates the work that often happens quietly and consistently behind the scenes. The thoughtful posts, emails, videos and stories that build trust over time, connect with families and communities, and help class businesses grow in a way that feels aligned and sustainable.

That is what makes Dot & Stripe such a natural sponsor for this award.

Dot & Stripe is an award-winning marketing consultancy for children’s activity providers, led by Tamara Holland. With over 20 years of marketing experience and first-hand knowledge of running children’s classes, Tamara understands the real challenges providers face, from filling sessions without burning out to creating marketing systems that don’t rely on constant posting or chasing algorithms.

Through Dot & Stripe, she supports franchisors, franchisees and independent providers to move away from “posting and hoping” and towards marketing that feels strategic, effective and genuinely enjoyable.

Why Dot & Stripe Is Sponsoring the Content Marketing Award

For Tamara, content is where meaningful marketing really happens.

She believes that small but mighty classes can make a huge impact when they show up consistently, share their values and build genuine relationships with their audience. Content marketing is not about volume or perfection, but about connection, clarity and confidence.

The Class Business Awards recognise the people doing this work day in, day out, often with limited time and resources. Providers who use social media, email, blogs, video and more to educate, inspire and make a difference in their communities, even when no one is applauding in the moment.

This award is about celebrating that impact.

It shines a light on those who are using content intentionally to tell their story, build trust and grow their business in a way that supports both their audience and their own energy. It recognises the consistency, creativity and care that sit behind effective content marketing in the children’s activity sector.

“Content is where the real marketing magic happens. Small but mighty classes can make a huge impact to their marketing when they show up consistently, share their values and build genuine relationships with their audience.”

The Content Marketing Award exists to celebrate those who are doing exactly that, creating thoughtful, values-led content that educates, inspires and strengthens their communities.

If you’d like to learn more about the awards, categories and sponsorship opportunities, you can explore The Class Business Awards and join us on YouTube as we share the stories, partners and people behind the Class Business Awards 2026.