I’ve spent over a decade building and running children’s activity businesses.

Over the past 10+ years, I’ve built and run multiple successful children’s businesses across both franchise and independent models. I started out running a Baby Sensory franchise, went on to found an award-winning play café, and now lead an award-winning six-figure football academy that’s been running for over a decade.

I know this industry inside out, not just the delivery side, but the business side too. Parents, staffing, safeguarding, timetables, pricing, retention and systems… I’ve lived it.

Alongside this, I have a degree in Business Studies and Marketing and previously worked in digital marketing before entering the children’s activity sector. This means I bring clear strategy, strong marketing foundations and practical systems into businesses that are often built on passion alone.

Everything I share is grounded in real experience and focused on business growth, simple systems and clear strategy that actually works in day-to-day life.

I’m friendly, approachable and straight-talking, offering clear, actionable advice alongside hands-on support and accountability — so you’re never left wondering what to do next.

If you run a children’s activity or class-based business and want support, practical guidance and a clear strategy to help you grow, you’re in the right place.

---

---