Strong branding helps class-based businesses stand out, build trust and communicate clearly with the people they serve. The Brand Excellence Award exists to celebrate those who do this with confidence and consistency.

Club Hub UK has long championed quality and clarity across the class-based business sector, making it a natural supporter of this category.

Founded by Tessa Day, Club Hub UK is the UK’s largest online directory for children’s activities, connecting families with thousands of classes, clubs and events nationwide. Supporting small businesses and children’s activity providers is at the heart of everything Club Hub does, offering tools, resources and visibility to help businesses grow with confidence.

Through its directory, awards and wider industry support, Club Hub continues to champion quality, trust and excellence across the children’s activities sector.

Why Club Hub UK Is Sponsoring the Brand Excellence Award

For Tessa, branding is far more than logos or colour palettes. It’s about understanding who you are as a business and communicating that clearly and confidently.

She loves celebrating businesses that know their identity and aren’t afraid to show it. Businesses that build recognition and trust through consistency, originality and a strong sense of purpose, both for families choosing classes and for businesses building their reputation.

Brand excellence matters deeply to Club Hub because strong branding helps families feel confident in their choices and helps businesses stand out in a busy, competitive space. It creates familiarity, credibility and connection, all of which are essential for long-term growth.

Sponsoring this award is also about community. Tessa is passionate about supporting an industry built on small businesses, creativity and care, and is proud to be involved in the very first Class Business Awards, celebrating the incredible work happening across the sector.

The Brand Excellence Award exists to recognise those who have put thought, intention and heart into how their business shows up, and who communicate their message with clarity and confidence.

“I’m really excited to be sponsoring the Brand Excellence category at the Class Business Awards. I love celebrating businesses that truly understand who they are and communicate their message with confidence and originality. Branding is incredibly important to Club Hub as it builds trust, recognition, and consistency for both families and businesses.”

The award shines a light on businesses whose branding supports trust, connection and growth, and whose consistency makes a lasting impression within their communities.

The awards shine a spotlight on the businesses shaping our industry. Discover the categories, sponsors and stories behind The Class Business Awards here and follow us on YouTube to stay up to date.