Marketing Mix
Do you have the right Marketing Mix in your Children’s Activity Business? When it comes to baking a cake, I must follow a recipe otherwise it turns out to be…
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Street Marketing aka Marketing at a Local Level
Street Marketing aka Marketing at a Local Level Let me tell you a story about a business owner who I taught how to market their business at a local level aka…
Read MoreKnow Your Numbers
Know Your Numbers Let me tell you a story about a franchise business that I saved from the brink of bankruptcy. It’s so important to know your numbers. When I…
Read MoreThe Pay As You Go Business Model
To Pay as You Go, or Not to Pay as You Go – That is the Question? Let me tell you a story about an independent business who operated on…
Read MoreGuest Speaker at ICAP Conference 2022
I’m delighted to be announced as a Guest Speaker at the 2022 Bouncing Back ICAP Conference. The Institute of Children’s Activity Providers is a professional membership body and community…
Read MoreWhy Testimonials Are Important for Your Children’s Activity Business
The Power of Social Proof Why Testimonials Are Important for Your Children’s Activity Business If you’re not sure why testimonials are important for your children’s activity business, let’s take…
Read MoreWhy Awards are Great for Business
Why Awards are Great for Business All you have to do is put your hat in the arena. Even if you don’t win, your business will. When I first started…
Read MoreFirst Attempt In Learning
First Attempt In Learning (F.A.I.L.) “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes–understanding that failure is not the opposite of…
Read MoreIt’s a Marathon not a Sprint
It’s a Marathon not a Sprint “If you fail to plan, you are planning to fail” Benjamin Franklin Last year I made the decision to focus more on my…
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