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Business Growth – Advice and Tips

From Classroom to Fully Booked: How Jo Williamson Built a Thriving Storytelling Business in Under a Year

By Jen Flett | May 3, 2026

If you’ve ever sat there thinking, “Maybe one day I’ll do something different”… this is your sign to pay attention. Because for Jo Williamson, founder of Story Rangers in Stourbridge…

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From Spinning Plates to Strategic Growth: How Caz Lumbard Transformed Her Cookery Business

By Jen Flett | May 3, 2026

There’s a stage in business that many people don’t talk about enough. Not the beginning, where everything is new and exciting. Not the scale-up phase, where things feel slick and…

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Building a Business That Fits Your Life: Emma’s Journey From NHS Therapist to Craft Business Owner

By Jen Flett | May 3, 2026

There’s something powerful about hearing a business owner say, “This is what works for me right now.” Not what everyone else is doing. Not what social media makes it look…

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Book That In: The Booking System Built for Class Providers (And Why That Matters More Than Ever)

By Jen Flett | February 26, 2026

If you run classes, you already know this truth. Running the class is the easy bit. It’s everything around it, the bookings, payments, chasing, admin, emails, spreadsheets, “have they paid?”,…

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Dr Sam Ballington on Quality Training, Play-Based Learning, and Why Class-Based Businesses Matter More Than Ever

By Jen Flett | February 26, 2026

If you work with children and families, you already know this. Things have changed. Children’s needs are different. Parents are stretched. Schools are doing their best, but the system isn’t…

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From Kitchen Table to 64 Territories: Christina Taylor-Chisholm on Growth, Grit and Why Recognition Matters

By Jen Flett | February 26, 2026
Popolo team

When you speak to experienced founders who’ve really built something, you quickly realise there’s no overnight success story, just a lot of courage, learning on the job, and staying the…

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Why Your Website Is Part of Your Customer Experience (Not Just a “Nice to Have”)

By Jen Flett | February 26, 2026

For many class-based business owners, a website is one of those things that sits permanently on the to-do list. It gets started.It never quite gets finished.And somehow it ends up…

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Stop “Spray & Pray” School Outreach: How to Build Strategic Partnerships That Actually Work (with Bex Howe)

By CABadmin | February 11, 2026

If you’ve ever been told, “Just email the school and offer a free taster,” and thought… surely there’s a better way than this — you’re not wrong. Because here’s what’s…

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From Ride-On Toys to Recurring Revenue: Tracey Taylor’s One-to-Many Journey

By CABadmin | February 6, 2026

Some businesses start with a big strategy. Others start with a moment every parent recognises. For Tracey Taylor, it started in a playgroup… with one ride-on car and a room…

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You Don’t Need the Whole Plan — You Just Need to Start

By CABadmin | February 5, 2026

Kelly Reynolds’ One-to-Many Story There’s a moment most class-based business owners reach. You’re busy.You’re booked.You’re doing good work. But there’s a quiet question sitting in the background: “Is this it?”…

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