This is big news.

I’m absolutely thrilled to announce Book That In as the Headline Sponsor of the Class Business Awards 2026.

And honestly, I couldn’t imagine a better fit.

Why this matters for the Awards

The Class Business Awards were created to do something that has never been done before: bring the entire UK class business sector together under one platform.

Children’s activities. Adult learning. Fitness, wellbeing, creative studios, tutors, trainers, educators. Different audiences, different offers, but the same backbone. Classes. Communities. People showing up week after week to teach, inspire and make an impact.

Until now, there has never been a single place that celebrates every corner of this industry.

The Class Business Awards 2026 is changing that.

This isn’t just an awards night. It’s a 12-month PR and storytelling movement designed to raise the profile of class businesses across the UK and spotlight the people behind them. And when I was thinking about who should stand alongside that vision as Headline Sponsor, one thing mattered most.

They had to truly understand class businesses.

Built for class-based businesses, not bolted on

Book That In isn’t a generic booking system trying to squeeze itself into the class world. It’s been built specifically for businesses that run classes, courses and workshops of all kinds.

From children’s activity providers and franchise networks, to yoga and Pilates instructors, sailing schools, dog trainers, and even local authorities delivering adult learning programmes, Book That In supports businesses that live and breathe scheduled sessions.

It automates booking processes, reduces admin, and gives business owners their time back. And if you run a class business, you’ll know just how valuable that is.

With powerful automation, flexible scheduling, integrated payments and very competitive pricing, Book That In removes the admin barriers that slow growth. It’s easy to use, beautifully presented, and backed by a friendly, knowledgeable team who genuinely understand the sector.

Which is exactly why this partnership makes so much sense.

A shared vision for the sector

The Class Business Awards are about visibility, credibility and recognition. About saying loudly that this sector matters, that the businesses within it are professional, impactful and worth celebrating.

Book That In supports that same mission from the operational side. When admin runs smoothly, when systems work properly, business owners can focus on what they do best: delivering exceptional experiences in their classes.

That’s the alignment.

This partnership isn’t about logos on a banner. It’s about standing alongside the people who are building, growing and leading class-based businesses across the UK.

More than a one-night event

As Headline Sponsor, Book That In will be part of a 12-month campaign like this sector has never seen before.

From January 2026, we’ll be rolling out weekly interviews, stories and features across social media, press and YouTube. Sponsors, judges, nominees, finalists and winners will all be part of that narrative, featured, tagged, interviewed and celebrated across hundreds of pieces of content throughout the year.

And it all builds towards one unforgettable day and night:

Saturday 10 October 2026
National Conference Centre, Birmingham

• The Class Business Breakfast | 10:00am–1:00pm
  
• The Class Business Awards & Afterparty | 6:00pm–12:30am
  

This is a full-scale event, but the night isn’t the end. It’s the climax of a year-long movement that continues long after the lights go out.

This is just the beginning

Having Book That In confirmed as Headline Sponsor is a huge milestone for the Awards. It sets the tone. It raises the bar. And it sends a clear message about the scale and ambition of what we’re building.

This is your chance to be part of the story, not just the stage.

If you’re a class-based business owner, a partner, or a brand that believes in this sector, you’re going to want to watch what unfolds next.

Learn more about Book That In on their website, book a demo, or claim a FREE migration and set-up worth £99.The Class Business Awards 2026 is coming.

With Book That In as Headline Sponsor, this is just the beginning – follow us on YouTube to keep up with every announcement, story and milestone.