Some of the most effective marketing in the children’s activity world doesn’t look like marketing at all. It feels calm, reassuring and human, and that’s no accident. The providers who…
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If social media makes you feel awkward, exposed or like you’re constantly trying to sell, you’re not alone. Most children’s activity providers didn’t start their business to become marketers. You…
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Running a children’s activity business can feel isolating. From the outside, it looks joyful. Colourful classes, happy children, proud parents. But behind the scenes, many providers are juggling bookings, confidence…
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There’s a moment every year when routines snap back into place. Lunchboxes get packed, diaries start filling up and parents suddenly remember all the things they meant to sort but…
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I’ve been working on something big behind the scenes for 2026, and I am finally ready to say it out loud. After years of mentoring, listening, supporting and championing class…
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Holiday clubs can be one of the most powerful parts of a children’s activity business. They can also be the thing that causes the most stress if you don’t approach…
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If you’ve ever sat looking at your booking numbers wondering why parents aren’t snapping up spaces, let me tell you something that will change the way you market forever. Parents…
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You know that sinking feeling when you look at your bookings and think, “All those hours I put in, and I’m still not making enough to breathe easy.” I’ve been…
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If you run baby classes, toddler groups, kids clubs or after-school activities, you probably didn’t set out thinking you’d spend half your week glued to your laptop. You signed up…
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Let’s be honest, marketing your children’s activity business can feel like shouting into the void. You spend hours on flyers, fiddling with Canva, posting on social media… and still wonder…
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