I’ve been keeping a little secret. Not because I’m trying to be mysterious, but because when you’re building something with real substance behind it, you don’t rush to talk about…
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Strong branding helps class-based businesses stand out, build trust and communicate clearly with the people they serve. The Brand Excellence Award exists to celebrate those who do this with confidence…
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The Rising Star Award exists to recognise those early moments in business that often go unseen. The courage to begin, the decision to keep showing up, and the quiet work…
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This is big news. I’m absolutely thrilled to announce Book That In as the Headline Sponsor of the Class Business Awards 2026. And honestly, I couldn’t imagine a better fit.…
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If social media makes you feel awkward, exposed or like you’re constantly trying to sell, you’re not alone. Most children’s activity providers didn’t start their business to become marketers. You…
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Running a children’s activity business can feel isolating. From the outside, it looks joyful. Colourful classes, happy children, proud parents. But behind the scenes, many providers are juggling bookings, confidence…
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There’s a moment every year when routines snap back into place. Lunchboxes get packed, diaries start filling up and parents suddenly remember all the things they meant to sort but…
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I’ve been working on something big behind the scenes for 2026, and I am finally ready to say it out loud. After years of mentoring, listening, supporting and championing class…
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Holiday clubs can be one of the most powerful parts of a children’s activity business. They can also be the thing that causes the most stress if you don’t approach…
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If you’ve ever sat looking at your booking numbers wondering why parents aren’t snapping up spaces, let me tell you something that will change the way you market forever. Parents…
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